Committed To Producing The Finest Quality Rice And Rice Products For Your Family. Since 1937, The Lundberg Family Has Been Growing Healthy, Great Tasting Rice While Respecting And Sustaining The Earth. Today, The Third And Fourth Generations Carry On The Family Heritage By Using Eco-Positive Farming Methods That Produce Wholesome, Healthful Rice, Rice Cakes, Rice Chips And Risottos While Improving And Protecting The Environment For Generations To Come.