POP ROCKSis the leading popping candy brand worldwide. POP ROCKSis the original brand and also a national brand that is synonymous with popping candy, with loyal consumers since 1970s and a wide target audience from kids to older teens and nostalgic adults.

POP ROCKSrevolutionized the confectionery industry back in the 70s when 500 million packages were sold in 18 months, becoming the the hottest selling candy in history. It has since become a national brand full of energy, and a fast selling classic among top quality international confectionery items.

POP ROCKSenjoys a pop culture icon status and phenomenal popularity. POP ROCKSand the little Mikey myth are now part of American culture and a well known dispelled urban legend.