Created in 1928 by Fleer Candy Company accountant Walter Diemer (he claims he stumbled upon the recipe by accident), the gum featured comic strip featuring brothers Dub and Bub (replaced in 1950 by Pud). It grew in popularity, and was even distributed as part of military rations during World War II. It also was part of the first-ever gum five-pack (1957).

Dubble Bubble joined the Tootsie family in 2003, adding its standing as the worlds favorite bubble gum brand to the worlds favorite candy lineup .

The iconic pink tablet shaped gum is available from The Penny Candy Store.