A Tequila of Rich Heritage

The Original. In 1795, the King of Spain granted Jos Antonio de Cuervo the first concession ever to produce tequila commercially. This singular event marked the birth of tequila. Tradicional is the original tequila and the familys distillery, La Rojea, is still found on the same land.

Family Estate Grown, Small-Batch Tequila

Jose Cuervo Tradicional celebrates a family tradition that started more than 200 years ago. The agave is harvested from the family estate, the largest agave holder in all of Mexico. Tradicional is produced using the method originated by Jos Antonio de Cuervo himself.

A Bottle Rooted in History

Each bottle is crafted with embossed glass and a unique bottle number to reflect the quality and authenticity of the tequila.

How to Enjoy Tequila

To drink, take a small sip of tequila straight and enjoy. Or you could make a variety of cocktails like the Classic Margarita, Paloma, Tequila Sour, Mexican Mule and more.