‘Caf Sello Rojo Means The Red Seal Coffee. With The Red Seal Comes A 90 Year History And Colombian Roots That Go Back For Generations. Say Bienvenido To 100% Latin American Coffee That Brews With It A Spirit Of Individuality And Self Expression. Our Coffee Embodies This Tradition Because We Are Proud To Be The Number One Coffee Brand In Colombia, Where Coffee Is More Than Just A Beverage; It’S A Way Of Life. Our Commitment To Quality Begins With Our Beans, Which Are 100% Latin American Coffee, Carefully Selected And Roasted To Perfection. As The Number One Coffee Brand From A Place That Knows Its Coffee, We Understand That The Perfect Cup Of Coffee Is More Than Just A Product; It’S A Reflection Of Our Heritage And Our Dedication To Excellence. So Whether You’Re Savoring A Cup Of Our Coffee In Colombia Or Enjoying It From Afar, You Can Taste The History, Culture And Passion That Goes Into Every Single Sip. It’S So So Bold.”