Nestled Amidst The Lush Streams Originating From The Okuwa Mountains In The West, Our Expansive Sendai Hirano Fields Flourish Under Ideal Conditions. Basking In Summer’S Gentle Sunshine And Enjoying Mild Temperatures, Our Rice Paddies Nurture A Slow, Steady Growth Process, Resulting In The Production Of Exquisite Short Grain White Rice. Shinmei Sanchi Gensan Hitomebore, Inheriting The Finest Qualities From Its Koshihikari Lineage, Boasts A Delightful Balance Of Stickiness, Gloss, Flavor, Sweetness, And Fragrance. Our Specially Cultivated Rice Thrives Under Eco-Conscious Practices, With Pesticide And Chemical Fertilizer Usage Slashed By 50%. With Meticulous Care And Sustainable Management, We Ensure The Safety And Well-Being Of Both Consumers And The Environment.